Marketing Communication Manager

 

Marketing Communication Manager

 

The  Role  


 

Responsible for  advertising, branding, brand language, direct marketing, graphic design,  marketing, packaging, promotion, publicity, sponsorship, public relations.
 
  Primary responsibilities:
  • Create company literature and other forms of communication
  • Create marketing and promotional materials, both print and electronic;  design and launch email marketing campaigns
  • Work with advertisers for timely and useable ad submissions,
  • Lead creative team
  • Copyedit, proofread, and revise communications
  • Work with manager and business units to determine event budget and manage  expenses to that budget
  • Promote products and services through public relations initiatives
  • Create thought leadership materials
  • Create and deliver press releases, media relations content, case studies,  white papers, executive bios, corporate newsletter content, social media  content, and speaking proposals
  • Identify, develop and execute communications strategy for key media contacts  and customer references
  • Develop marketing communications campaigns; research media coverage and  industry trends; Develop fresh story ideas; Prepare briefing materials.
  • Conduct extensive media outreach; Coordinate conference, trade shows, and  press interviews
  • Prepare event agendas and conduct research
  • Developing and coming up with concepts related to brochures, pamphlets,  infomercials and other marketing and promotional materials

The  Requirements  


 

• Computer proficient  with Microsoft Office, Dreamweaver, Front Page skills
  • Good understanding of marketing concepts
  • Strong presentation skills and ability to work under stress and meet  deadlines
  • Good content writing skills and ability to get into the skin of any product
  • Good project management and execution skills.
  • Ability to work in a team
  • Self-motivated, confident, energetic, and creative
  • Strong communication and interpersonal skills
  • A bachelor’s degree in marketing or commerce
  • A master’s degree in Marketing from a good management school