Digilaka

and Boomi Mahalli

Annual Report 2021-22

Message from Cofounders
Message from Cofounders
Mr. Saeed Mohammadi

Together We Have Reached the Third Generation of Digikala

Saeed Mohammadi, Cofounder and Chairman of Digikala

What is known as Digikala today, is resulted after over 15 years of ups and downs; Starting from ...

Mr. Saeed Mohammadi

We Will Continue to Develop the E-Commerce Ecosystem in 2022

Hamid Mohammadi, Cofounder and Chief Executive Officer of Digikala

Last year, was a difficult one for Iran’s economy. A year which was still under the shadow of COVID-19 ...

Digikala Group
Digikala Group Main Businesslines
Digikala Group Infrastructural Business Lines
Digikala at a Glance
Digikala at a Glance
Direct Employee
+8,700
Direct Employees
Stock Keeping Units
+7,500,000
SKUs
Sellers
+249,000
Sellers
 Monthly Unique Visitors
+39,500,000
Monthly Unique Visitors
Daily Fulfillment Capacity
+960,000
Daily Fulfillment Capacity
+7,600,000
Warehouse Capacity
126
Infrastructure Centers
Online Retail, Worldwide vs. Iran
Online Retail
Worldwide vs. Iran
30%30%28%20%
Online Retail Share in Iran

Share of Online retail in Iran has increased from 3.2% to 4% with 25% growth in 2021-22.

NMV Growth
NMV Growth
2021-222018-192020-212017-182019-202016-172015-162014-152013-142012-132011-1294% Average AnnualGrowth Rate49% Growth Comparedto Previous Year
Digikala Fleet
Geographical Extension
Geographical Extension
Digikala Infrastructures
Digikala Infrastructures
Digikala Infrastructure CentersDigikala Tehran Infrastructure Centers
Customer Promotion Potential (NPS)
Customer Promotion Potential (NPS)

61.1 % of customers participated in the NPS survey, were willing to encourage others for shopping on Digikala.

Customer Promotion Potential
On Time Delivery
On Time Delivery
On Time Delivery
Order Cycle Time
Order Cycle Time

Orders with items available in Digikala warehouses were delivered to customers within 2 days and 8 hours on average using Digikala’s logistics infrastructure; However, for the items which were not available in the warehouses, this time was doubled.

Order Cycle Time
Marketplace
Marketplace
Marketplace
Marketplace
Marketplace Growth
Marketplace Income
494 Million Rials

In 2021-22, each marketplace seler made an average monthly income of IRR 494 million.

Marketplace Sales
467 Billion Rials

In 2021-22, a seller set a monthly sales record worth IRR 467 biollion.

User Generated Content
User Generated Content
QAs
3,427,169
Q&As
Videos
52,311
Videos
Images
1,562,705
Images
Comments
31,060,356
Comments
Subsidaries of Digikala in 2021-22
Subsidaries of Digikala in 2021-22
GANJE
GANJE

Intelligent urban lockers named “GANJE” were established to solve the challenge of discoordination in delivery destinations. Users can choose to receive their orders at any of the lockers located all around the city.

Magnet
Magnet

Magnet is the latest product of Digikala Group, built for allowing customers to write product reviews, with focus on video contents. This platform allows users to explore the whole collection of contents created before, all in one place

digikalaBUSINESS
digikalaBUSINESS

digikalaBUSINESS is a simple yet reliable method for corporate shopping and supplying business requirements. All businesses, NGOs and governmental organizations can benefit from the corporate shopping experience with official receipts and stepwise installments using digikalaBUSINESS.

digikalamehr
digikalamehr

digikalamehr was unveiled with the goal of recommending a simple and transparent solution for in-kind donations. The road of kindness in digikalamehr is similar to shopping at Digikala; However, users’ purchases will be delivered to charity NGOs as in- kind donations to specific vulnerable target groups.

digikalajet
digikalajet

digikalajet started its job with the mission of free quick delivery of FMCG orders. digiexpress’s intelligent logistics network and infrastructure helped digikalajet to push the delivery process KIPs as closest to ideal as possible. digikalajet is assumed to be one of the key players of Iran’s Quick Commerce - Q - commerce.

Ganje
Best-Selling Brands
Best-Selling Brands
Best-Selling Iranian Brands
Best-Selling International Brands
Ganje
Social Responsibility
Domains of Digikala
Social Responsibility
Domains of Digikala
Society
Society

• Acting towards social equity and equal access for all Iranian people.

• Creating a reliable and transparent method for act of kindness.

Market
Market

• Sustainable Employment

• Empowering local societies and facilitating their access to the opportunities of e- commerce market.

Environment
Environment

• Reducing environmental impacts caused by Digikala operations by delivery route optimization and re- collection of goods.

• Reducing fuel consumption.

• Returning Digikala cartons.

Workplace
Workplace

• Improvement of health status and safety at the workplace

• Creating platforms for participating in act of kindness projects.

Direct Donation to Charities
Direct Donation to Charities
The Kind Hand Project
The Kind Hand Project

The Kind Hand is a project planned for supporting vulnerable producers. This project is supported by charity organizations at entrepreneurship centers to help producers with achieving economical independence and production skills. Digikala tries to provide necessary conditions for these producers to be present in the digital atmosphere in the form of holding sales campaigns, discounts in seller’ commissions, support and education.

The Kind Bag Campaign
The Kind Bag Campaign

The Kind Bag campaign was held in October 2021 with participation of 1376 customers of digikalamehr in a 20 day period. In this campaign, Kind Bags including backpacks, stationaries and tablets were prepared for 500 underprivileged students and shipped by Mehre-Giti NGO.

The Yalda to Kindness Campaign
The Yalda to Kindness Campaign

The Yalda to Kindness campaign was held on the eve of the Yalda night with help of digikalamehr customers to support people who have to live on the streets due to lack of shelter. In this plan, sanitary and heating equipment including warm clothes and some sanitary products were prepared and made available for 800 homeless persons.

Boomi Mahalli
Boomi Mahalli
Boomi Mahalli

The Symbol of Boomi Mahalli Products

Boomi Mahalli was the most important movement of Digikala in the field of corporate social responsibility with the aim of empoweing local businesses, started life in Autumn 2021, bringing a set of new product supply to Digikala. This project is notable as it extends the development of Iran’s e-commerce market to cities and villages located as far as thousands of kilometers away from the capital.

Daily Fulfillment Capacity
3,485

E-Commerce Support Centers Established

Assortments
30,444

Stock Keeping Units (SKUs)

E-Commerce Support Centers Established
17

E-Commerce Support Centers Established

Digikala